Tuesday 23 August 2016

New Found Love for Fashion Collage's


When I think of Fashion collages I immediately think back to when I was younger and spent afternoons cutting and sticking magazines pieces, to create something that is so far away from anything that I would consider as art nowadays. But now to 2016 where I have recently been inspired by the medium. This was due to finding "Lauro Samblás" work on HUNGER TV. His work is not far from my original idea of collage as Samblás wants to keep is work far from the digital wash we commonly see nowadays and don't get me wrong, digital art and photography is my personal comfort zone. Which is why I was intrigued about his style as it would push me as an artist, out of my comfort zone to make image like Samblás. Looking at his work, it reminds me of a dream like fantasy set in the 80's because of his dramatic use of neon colour palettes and geometric shapes. Creating campaign work for designers such as Desigual, Gucci and Converse - to name a few, really shows how Art and Fashion can work perfectly together to promote popular brands. After finding Samblás work really changed my perception of collage art, It still has that youthful and playful side that I originally perceived but looking closer the imagery has a sophisticated yet modern edge and ignites so much energy and creativeness by just looking at his work, which is just what a brand wants their campaigns to accomplish. Backing away from the new digital wave of art, breaks his work from the crowd.
 (His choice of colour pallet helps too of course.)
 

Lauro Samblas campaign for GUCCI - illustration
Finding Lauro Samblás inspired me to look at other artist that use collage to create fashion images, which led me to discover Ernesto Artillo, who creates stunning and elegant as well as quirky fashion collages. His father, was known for making collages since Artillo was younger but it wasn't until in his later life when he started using this medium in his work. I read an Article on anOther where he speaks about how "Collage means detaching from my tendency of keeping everything in order" and that "Collage makes me challenge my own conventions." Which was my own personal feeling towards this style and what attracted me to it. And I guess. the idea of cutting up or folding an image that was purposely made to be viewed in its previous original format, can be reshaped to create a completely abstract image to give another meaning to the work makes this style such an interesting concept that I adore because of this fact. His work, also has a resemblance to a surrealists work, where else can you find a piece of artwork where a Renaissance picture is paired with a 2 two faced cut out image of a model placed floating on top, or an image of a male model with a dinosaurs backend placed on top. This type of work truly lets the viewer escape from the norms of reality which is why this work is so attractive to me and I hope to many others too because this work is so unique and I’m so glad that it is being used for popular brands campaigns as Artillo has worked for brands such as Dolce & Gabbana and Yves Rocher. Which proves how popular this style of work has become.
 

Collage by Ernesto Artillo, 2012


I'm so glad I have rekindled my love collage fashion art. I've been inspired by these two artists and I’m sure that there are many other artists that I could of looked at as well and will go on to explore another time. But I can't wait to start using these artist as inspiration for my own work as I really want to create similar pieces but with my own personal twist. This style of work will really help me leave my comfort zone. And I’m sure I will keep posted on my development on this but do have a list as long as my arm of other thing I want to do but it’s definitely high on the list so look out. 


Why don't you Tell This Cat something witty,
While i design you something pretty.
xxxx

For of there work visit: 

http://laurosamblas.portfoliobox.me/

http://www.ernestoartillo.com/

Sources as Referenced 
http://www.anothermag.com/art-photography/2650/ernesto-artillo
http://www.hungertv.com/feature/acid-reality-neon-collage-art-by-lauro-samblas/


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